Leerly.io
Project Overview
A pre-existing product designed by the developer and extended team, this product was created to teach users Spanish though repetition of reading the language via articles associated with their interests. I was brought into this project about a year into inception to help to refine the product experience and help to make it feel like a more premium delivery of the information. My tasks have included all front end spaces, sign-up and building out a general brand guide.
My Role:
UX Designer, Researcher, Brand Design, Illustration
Developers:
James Quinlan
Elisabeth Clumpkens
Tools Used:
Google Meet, Figma, Coolors.co, Procreate
Responsibilities:
Wireframing, High Fidelity Design, Reporting, Designer
LINKS
User Research: Pain Points
Overwhelmed: There are too many options for learning a new language and conflicting methodologies.
Fatigued: Learner are seeking a way to grow at their own pace with relevant sources
Lacking Structure: Self direction is something the target users are looking for but they need to know they are on a development path.
Competitive Analysis
Research was conducted to analyze the other services in the space who may be handling a similar need as describe by our target users. Most of this work was conducted from a brand development perspective as the product was already in development when I was brought onboard.
Takeaways
Impact: Since joining the project, user growth has increased 2x. The team has begun conversations with a local school district to see what role the product can play in teens and young adults learning Spanish for the first time.
What I learned: The more learning can feel like a game with a clear goal, the more engaged users can be. Also, clean and concise directions play a huge role in focused learning but there can also be some great opportunities to interject some personality.
Next Steps
Evaluate growth potential into other languages
Continue building more of the learner-facing side of the product so that they can better understand their own progress.
Build out the teaching/administrator side of the project.
