Daniel Torraca
UI/UX and Visual Designer

Hops And Horror




hey howdy hi hello

What’s better than relaxing with friends over a few beers? Maybe doing it while watching a classic horror movie? Well that’s where the idea for Hops & Horror was born.

My name is Daniel Torraca and I’m an illustrator, cartoonist, designer, and printmaker based in Richmond, VA. I started Hops and Horror with an idea and a desire, to bringing people together over the love of two things I hold near-and-dear to me: movies and beer.

The concept: A partnership with breweries to collaborate on event specific designs that would accompany film screenings. The brewery (that’s you guys) and myself would work together to select a film or series of films to be shown on site. Then, we’d work together to create a sticker or series of stickers (designed by me) to be placed onto a selection of cans for the evening. These cans would be marketed as ‘collectors’/’variant’ designs and be sold only at the screening. (If cans aren’t your thing, this could also be translated to limited release pint glasses or, hell, even coasters.)

The next couple of pages of this document are some further concepts centered around the possible marketing that could accompany a Hops & Horror event, but the hope would be that each one would be unique to your interest and the type of films that best represent your brand. 

Thank you so much for your time and consideration. If you have any questions or would like to discuss this project further, please don’t hesitate to reach out to me at torracadh@gmail.com. I look forward to the possibility of working together in the future!

Full glasses and best regards,


Mock-Up of Can’

Mock-Up of Can’

Instagram Post Examples

Instagram Post Examples